Ed Morse Auto Group

2026 Ford F-150 Platinum



Dealer Ordered
  • $78,715 Dealer Price

  • MSRP: $78,715

    • Additional Ford Offers:
    • -$1,000
    • -$500
    • -$500
    • -$500
    • -$500

Visit our Store

Vehicle Information

VIN: 1FTFW7L89TFA69113
Stock #: Z98JW7L
  • Body Style Crew Cab Pickup
  • Exterior Color Ruby Red Metallic
  • Interior Color Platinum
  • Fuel Economy
    City/Highway 18/23 MPG
  • Engine Regular Unleaded V6 3.5 L EcoBoost
  • Transmission Automatic / 4WD
  • Bed length 5-1/2' Box
  • Fuel Type Gasoline Fuel

Highlighted Features

Feature availability subject to final vehicle configuration. Please reference window sticker for more info.

Dealer Comments

Ruby Red Metallic 2026 Ford F-150 Platinum 4WDJoin the 2 Million Customers and Counting ED MORSE 75 YEARS OF EXCELLENCE!Equipped with Equipment Group 701A Base (Electronic Locking with 3.55 Axle Ratio, Power-Deployable Running Boards, Radio: B&O Sound System by Bang and Olufsen, SYNC 4 with Enhanced Voice Recognition, Unique Multi-Contour Leather Bucket Seats, and Wheels: 20 Painted Gloss Ebony Black), Ford Connectivity Package (1-Year Included), Internet access capable: 5G Modem - Ford Connectivity Package, Platinum Satin Appearance Package (Satin Single Exhaust), 4-Wheel Disc Brakes, 8 Speakers, ABS brakes, Adjustable pedals, Air Conditioning, Alloy wheels, AM/FM radio: SiriusXM with 360L, Auto High-beam Headlights, Auto tilt-away steering wheel, Auto-dimming door mirrors, Auto-dimming Rear-View mirror, Automatic temperature control, Brake assist, Bumpers: body-color, Compass, Delay-off headlights, Driver door bin, Driver vanity mirror, Driver's Side SecuriCode Keyless-Entry Keypad, Dual front impact airbags, Dual front side impact airbags, Electronic Stability Control, Emergency communication system: SYNC 4 911 Assist, Front anti-roll bar, Front Bucket Seats, Front Center Armrest, Front dual zone A/C, Front fog lights, Front License Plate Bracket, Front reading lights, Front wheel independent suspension, Fully automatic headlights, Garage door transmitter, Heated door mirrors, Heated front seats, Heated rear seats, Heated steering wheel, Illuminated entry, Leather steering wheel, Low tire pressure warning, Memory seat, Navigation system: Connected Navigation, Occupant sensing airbag, Outside temperature display, Overhead airbag, Overhead console, Panic alarm, Passenger door bin, Passenger vanity mirror, Pedal memory, Power door mirrors, Power driver seat, Power passenger seat, Power steering, Power windows, Pro Access Tailgate, Radio data system, Rain sensing wipers, Rear reading lights, Rear seat center armrest, Rear step bumper, Rear window defroster, Remote keyless entry, Security system, Speed control, Split folding rear seat, Steering wheel memory, Steering wheel mounted audio controls, Tachometer, Telescoping steering wheel, Tilt steering wheel, Tough Bed Spray-in Bedliner, Traction control, Trip computer, Turn signal indicator mirrors, Variably intermittent wipers, and Ventilated front seats.

All Features

  • Bumpers- Body Color
  • Led Fog Lamps
  • Led Projector W/ Dynamic Bending Headlamps
  • Led Side-Mirror Spotlights
  • Led Tail Lamps
  • Power Mirrors
  • Power Sliding Rear Window W/Defrost & Privacy Tint
  • Remote Tailgate Release
  • 360-Degree Camera
  • 5G Modem
  • Bed Utility Pkg
  • Blis W/Cross Traffic Alert
  • Ford App
  • Intell Access W/Push Start
  • Lane-Keeping System
  • Mobile Office Pkg
  • Post-Collision Braking
  • Rear Parking Sensors
  • Rear View Camera
  • Reverse Brake Assist
  • Sync4 W/Evr & 12" Screen
  • Tow/Haul Pkg
  • 10-Way Pwr Drv & Multi-Adj Pwr Frt Pass
  • 12" Cluster Display
  • 2Nd Row Heated Seats
  • Adaptive Cruise Control
  • Adjust Pedals W/Memory
  • Ambient Lighting-One Color
  • Htd Lthr Wrapped Str Whl
  • Htd/Ventilated Frt Seats
  • Memory Driver Seat
  • Pedals-Pwr Adj W/Memory
  • Pwr Tilt/Tel Str Col W/Mem
  • Advancetrac With Rsc
  • Airbags - Front Seat Mounted Side Impact
  • Airbags - Safety Canopy
  • Led Ctr High Mnt Stop Lamp
  • Secure Pkg 1 Yr Included
  • Securilock Anti-Theft Sys
  • Sos Post-Crash Alert Sys
  • Tire Pressure Monit Sys

Ford Security Package (1-year included with activation)

    Bed Utility Package

      BlueCruise Hands-free Highway Driving Equipped (1-year + 90-day plan Included)

        Platinum® Standard (701A)

          Platinum® Satin Appearance Package

            Tow/Haul Package

              Mobile Office Package

                Ford Connectivity Package (1-year included)

                  Ford Co-Pilot360® Assist 2.0


                    • Front License Plate Bracket
                    • Platinum Satin Appearance Package
                    • Pro Access Tailgate
                    • Wheels: 20 inch Painted Gloss Ebony Black
                    • Driver's Side SecuriCode Keyless-Entry Keypad
                    • Equipment Group 701A Base
                    • Unique Multi-Contour Leather Bucket Seats
                    • Tough Bed Spray-in Bedliner
                    • Ford Connectivity Package (1-Year Included)
                    • Satin Single Exhaust
                    • Power-Deployable Running Boards
                    • Radio: B&O Sound System by Bang and Olufsen
                    • SYNC 4 with Enhanced Voice Recognition
                    • Electronic Locking with 3.55 Axle Ratio
                    • 4-Wheel Disc Brakes
                    • Internet access capable: 5G Modem - Ford Connectivity Package
                    • Navigation system: Connected Navigation
                    • Emergency communication system: SYNC 4 911 Assist
                    • AM/FM radio: SiriusXM with 360L
                    • Auto High-beam Headlights
                    • Compass
                    • 8 Speakers
                    • Auto-dimming Rear-View mirror
                    • Ventilated front seats
                    • Variably intermittent wipers
                    • Turn signal indicator mirrors
                    • Trip computer
                    • Traction control
                    • Tilt steering wheel
                    • Telescoping steering wheel
                    • Steering wheel mounted audio controls
                    • Steering wheel memory
                    • Split folding rear seat
                    • Speed control
                    • Security system
                    • Remote keyless entry
                    • Rear window defroster
                    • Rear step bumper
                    • Rear seat center armrest
                    • Rear reading lights
                    • Rain sensing wipers
                    • Radio data system
                    • Power windows
                    • Power steering
                    • Power passenger seat
                    • Power driver seat
                    • Power door mirrors
                    • Pedal memory
                    • Passenger vanity mirror
                    • Passenger door bin
                    • Panic alarm
                    • Overhead console
                    • Overhead airbag
                    • Outside temperature display
                    • Occupant sensing airbag
                    • Memory seat
                    • Low tire pressure warning
                    • Leather steering wheel
                    • Illuminated entry
                    • Heated steering wheel
                    • Heated rear seats
                    • Heated front seats
                    • Heated door mirrors
                    • Garage door transmitter
                    • Fully automatic headlights
                    • Front wheel independent suspension
                    • Front reading lights
                    • Front fog lights
                    • Front dual zone A/C
                    • Front anti-roll bar
                    • Dual front side impact airbags
                    • Dual front impact airbags
                    • Driver vanity mirror
                    • Driver door bin
                    • Delay-off headlights
                    • Bumpers: body-color
                    • Brake assist
                    • Automatic temperature control
                    • Auto-dimming door mirrors
                    • Auto tilt-away steering wheel
                    • Alloy wheels
                    • Adjustable pedals
                    • Adjustable head restraints: driver and passenger w/tilt
                    • ABS brakes
                    • Tachometer
                    • Front Center Armrest
                    • Front Bucket Seats
                    • Electronic Stability Control
                    • Air Conditioning
                    • ENGINE: 3.5L V6 ECOBOOST -inc: auto start-stop technology (STD)
                    • Turbocharged
                    • Locking/Limited Slip Differential
                    • Four Wheel Drive
                    • Tow Hitch
                    • Power Steering
                    • ABS
                    • 4-Wheel Disc Brakes
                    • Brake Assist
                    • Aluminum Wheels
                    • Tires - Front All-Terrain
                    • Tires - Rear All-Terrain
                    • Conventional Spare Tire
                    • Tow Hooks
                    • Heated Mirrors
                    • Power Mirror(s)
                    • Integrated Turn Signal Mirrors
                    • Power Folding Mirrors
                    • Rear Defrost
                    • Privacy Glass
                    • Intermittent Wipers
                    • Variable Speed Intermittent Wipers
                    • Rain Sensing Wipers
                    • Running Boards/Side Steps
                    • Integrated Tailgate Step
                    • Automatic Highbeams
                    • Fog Lamps
                    • Daytime Running Lights
                    • Automatic Headlights
                    • LED Headlights
                    • AM/FM Stereo
                    • Premium Sound System
                    • Satellite Radio
                    • HD Radio
                    • Steering Wheel Audio Controls
                    • Pass-Through Rear Seat
                    • Heated Rear Seat(s)
                    • Rear Bench Seat
                    • Adjustable Steering Wheel
                    • Leather Steering Wheel
                    • Heated Steering Wheel
                    • Universal Garage Door Opener
                    • Cruise Control
                    • Adaptive Cruise Control
                    • Climate Control
                    • Multi-Zone A/C
                    • A/C
                    • Power Driver Seat
                    • Power Passenger Seat
                    • Leather Seats
                    • Bucket Seats
                    • Heated Front Seat(s)
                    • Driver Adjustable Lumbar
                    • Passenger Adjustable Lumbar
                    • Cooled Front Seat(s)
                    • Seat-Massage
                    • Auto-Dimming Rearview Mirror
                    • Driver Vanity Mirror
                    • Passenger Vanity Mirror
                    • Driver Illuminated Vanity Mirror
                    • Passenger Illuminated Visor Mirror
                    • Floor Mats
                    • Navigation System
                    • Bluetooth® Connection
                    • Telematics
                    • WiFi Hotspot
                    • Adjustable Pedals
                    • Security System
                    • Immobilizer
                    • Cruise Control Steering Assist
                    • Stability Control
                    • Front Side Air Bag
                    • Blind Spot Monitor
                    • Cross-Traffic Alert
                    • Rear Collision Mitigation
                    • Lane Keeping Assist
                    • Front Collision Mitigation
                    • Driver Monitoring
                    • Rear Parking Aid
                    • Aerial View Display System
                    • Tire Pressure Monitor
                    • Driver Air Bag
                    • Passenger Air Bag
                    • Passenger Air Bag Sensor
                    • Front Head Air Bag
                    • Rear Head Air Bag
                    • Child Safety Locks
                    • Back-Up Camera

                    Warranty

                    • 3Yr/36,000 Bumper / Bumper
                    • 5Yr/60,000 Powertrain
                    • 5Yr/60,000 Roadside Assist
                    • 8Yr/100,000 Hybrid Battery
                    Vehicles You Might Like
                    • Call for Pricing & Availability FINAL PRICE


                    • $38,000 Ed Morse Price


                    • $44,234 FINAL PRICE


                    • $91,560 Freedom Price



                    Disclaimer:

                    Price is plus tax, tag, title, registration, any dealer-installed accessories and dealer-provided benefits, a pre-delivery service fee, Private Tag Agency Fee of $98, and Electronic Registration Filing Fee of $199.75, which charges represent costs and profits to the dealer for items such as inspecting, cleaning, and adjusting vehicles and preparing documents related to the sale. Pre-owned vehicle pricing excludes any reconditioning expenses, which amount will vary depending on the vehicle. All prices, specifications and availability subject to change without notice. Contact dealer for most current information. All advertised pricing is on in-stock units only and includes all applicable dealer discounts, manufacturer discounts, and incentives. Certain offers and incentives presume financing through the Manufacturer Captive Lender, subject to approved credit. Should you purchase the vehicle through the use of other funds or through other lending sources, certain offers and incentives may be excluded. Due to supply chain challenges and limited inventory, vehicles may be subject to an additional market adjustment depending on inventory production, availability and market conditions. See specific dealership for details on additional costs and fees referenced above.

                    **With approved credit. Terms may vary. Monthly payments are only estimates derived from the vehicle price with a 72 month term, 4.9% interest and 20% downpayment.


                    CONSENT TO RECEIVE TEXT MESSAGES

                    By submitting my cell phone number to the Dealership, I agree to receive text messages, and phone calls, which may be recorded and/or sent using automated dialing equipment or software from Ed Morse Automotive Group and its affiliates in the future, unless I opt-out from such communications. I understand that my consent to be contacted is not a requirement to purchase any product or service and that I can opt-out at any time. I agree to pay my mobile service provider’s text messaging rates, if applicable.

                    May not represent actual vehicle. (Options, colors, trim and body style may vary)