Ed Morse Auto Group

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Eighty Years


That's not a milestone you coast into, that's eight decades of early mornings, late nights, firm handshakes, hard calls, and people choosing us again and again because we earned it.


The Ed Morse Automotive Group began with my grandfather, he built it with grit, ambition, and zero tolerance for shortcuts. My father took the wheel next and pushed it further with discipline, pride, and a standard of character that still sets the bar today.


I've lost them both.

But make no mistake—their legacy isn't something we look back on. It's something we put to work every single day.


I feel them in the decisions that matter, in the expectations that don't bend, in the traditions that still live inside these walls. Most of all, I see them in our people—showing up, delivering, and proving year after year why this company has lasted as long as it has.

Because this isn't just a business.
It's family.
It's history.
And it's a promise—to never stand still.

We're moving forward—stronger, sharper, and more determined than ever. Not for trophies or headlines, but for the employees and customers who have invested their trust, their loyalty, and their lives in this Auto Group. That kind of belief deserves everything we've got.

Some people say 80 years is a legacy.
I say it's our launch point.

Thank you for riding with us, believing in us, and letting us be part of your story for eight decades.

We're not slowing down.
We're not backing off.
We're just getting started.

And remember—You're Always Backed by Morse.


Signature

Teddy Morse,
Chairman/CEO
Ed Morse Automotive Group