The Ed Morse Automotive Group story began in 1946 when Ed Morse founded Morse Motors with his father. Ed served in the U.S. Army Air Corp during World War II as a navigator on a B-25 bomber. After returning home from the war, Ed worked as a doorman parking cars at a Miami hotel. In 1946, Ed and his father started a twenty-car fleet rental company. The Morse family bought into their first dealership in 1963, starting to process of building Ed Morse Automotive Group into one of the largest automotive groups in the country.

Over the next 70 years, Ed Morse Automotive Group has continued to grow under the direction of Ed’s son, Ted Morse, and his grandson, Teddy Morse. Ed Morse Automotive Group is now one of the leading dealership groups in the state of Florida, and the rest of the United States. We continue to be one the most-respected automotive dealer groups in the nation. Ed Morse Automotive Group has earned multiple recognitions over the years. These include:

  • “Dealer of the Year” – Automotive News
  • “Quality Dealer” – Time Magazine
  • “Cadillac Dealer of the Year” – (multiple recipient)
  • “Honda President’s Award” – (multiple recipient)
  • “Mazda President’s Council” – (multiple recipient)
  • “Toyota Chairman’s Council” – (multiple recipient)
  • “Jack Smith Leadership Award” – (multiple recipient)
  • “South Florida’s Top Workplaces” – (multiple recipient)

Ed Morse Automotive Group now consists of 13 locations, with 16 franchises and 9 total brands, spread throughout the state of Florida. Our locations carry cars from Alfa Romeo, Buick, Cadillac, Chevrolet, FIAT, GMC, Honda, Mazda and Toyota. Each location also offers a variety of pre-owned cars, trucks and crossovers from a variety of brands. If your car is in the need of service, our Ed Morse Automotive Group service locations can help keep your car in the best condition possible.

Visit one of our Ed Morse Automotive Group locations today to take advantage of the customer service experience we have to offer.

“Excellence – It Runs in the Family”

Adjust Payment Terms ×

We want to help you find the perfect car that fits your budget. Please adjust the options below so we can estimate the most accurate monthly payments.

Estimated Credit Score or Interest Rate

Desired Loan Term (months)

How much will you put down?

All tax, title and vehicle registration fees are additional. See dealer for complete details.